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Comuniq8 Limited brought together the Motor Sports Association,
the governing body for motor sports in the UK and the Scottish
Government, through their events promotion team EventScotland to
support the creation of a new International rally event in Scotland
- the first such event in over 20 years.
We are now engaged as commercial consultants to the
IMS with the brief to commercialise various aspects of the
event as well as cordinating between the sponsors, the promoters
and the TV broadcaster.
The 2011 event was the third year of the initial
contrcat period. Negotiations are underway for teh evnet to
return to teh 2013 IRC calander.
The target audience for the event is Male aged 16 - 49 in the
demographic group ABC1. Spectator numbers on the event for 2011 was
over 25,000 over the 4 days of the event. TV audience figures
for the series were in excess of 16m. Independant economic impact
and media evaluation were measured at £1.5M and £2.15M
respectively
For more information on the IRC Series Click here
T: +44 (0) 121 270 7244
E: info@comuniq8.com