New Media
New Media Marketing is a relatively new concept utilized by
businesses in developing an online community, which allows
satisfied customers to congregate and extol the virtues of a
particular brand. In most cases, the online community includes
mechanisms such as blogs, podcasts, message boards, and product
reviews, all of which contribute to a transparent forum to post
praises, criticisms, questions, and suggestions.
One of the primary arguments to promote New Media Marketing is
the premise that traditional advertising is losing its influence on
consumers. Recent statistical evidence suggests there is a growing
trend of consumers making purchasing decisions off Internet
research and referrals. These advocates strongly adhere to the
notion that consumers are more inclined to believe feedback from
like-minded peers than corporate marketing verbiage dispersed
through traditional television, radio, direct mail, or newspaper
advertising.
Although businesses would be exposing certain weaknesses to the
marketplace by allowing individuals, or even competitors, to post
critical comments, responding with an honest and transparent answer
designed around solving the issue at hand may mitigate potential
risks.
This increased use of New Media Marketing creates opportunities
for companies to obtain more value from their sports marketing
investments to differentiate themselves from their competitors and
reach new audiences. Services offered in this field include:
- Website development and programming
- Web design and multimedia graphics
- Database systems
- E-business infrastructure
- Hosting and domain registration
- Intranet/extranet development
- Content management systems
- 3D animation
- Multi-media presentations
If you need to create or redesign a website, we will assist with
graphics, site plan, structure and content. We will enable you to
communicate your business, services and products clearly whilst
providing a cost effective content managed solution that will
empower your business.
Research and Market Intelligence
Research
Understanding target audience behaviour is key to running a
successful business. However it is not always easy to identify
their needs and wants in an ever-changing climate.
Comuniq8 can conduct in-depth market research projects, analyse
results and provide recommendations for action, enabling you to
approach your core market more effectively.
We can organise and facilitate research workshops, engage
stakeholders and chair the proceedings. We will conduct a full SWOT
analysis of your business, auditing communication processes and
providing meaningful, useful results and recommendations.
Market Intelligence
At Comuniq8, we believe that simply putting a logo on a
car, a shirt or an event banner does not engender brand
loyalty
Brands and businesses wishing to take advantage of sport's
continued growth and affinity base need to adopt an integrated
approach that drives strategic business objectives. Comuniq8
develops impactful solutions as a result of thorough research,
planning and insight.
The primary consideration is for the brand, its core values, its
customers and the communication and corporate strategy.
Comuniq8's approach is:
- Review your existing corporate/brand strategy in order to
clarify and understand your business objectives
- Research & develop an integrated sports marketing programme
that will deliver
- Develop a through-the-line activation plan that will leverage
the sports marketing programme and create added value
- Create measurement criteria against which the campaign can be
evaluated to maximise return on investment
As sports marketing campaigns often cross many other disciplines
- branding, advertising, promotions, merchandising, internet,
direct marketing - Comuniq8 helps clients to formulate a holistic
strategy that is consistent across your organisation and with your
brand plans.
Evaluation
We establish measurement criteria at the outset to
ensure that the campaign delivers against the objectives and
provides a tangible return on investment.
To ensure that marketing plans are effective and are delivering
against stated objectives it is important that both client and
consultant agree criteria against which success will be measured
and put plans in place to cover this work in both budget and the
overall project plan.
T: +44 (0) 121 270 7244
E: info@comuniq8.com